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About us

SimplyFI is a non-profit community of personal finance and investing enthusiasts who help and empower each other to achieve financial independence.

We are not professional advisors. What we share is based on our personal experiences. This means we're not trying to sell you anything ;-) Instead, we organize meetups where we can all learn from each other. We're not getting paid, nor get commission from any sources. We run this group 100% as volunteers because we believe it is important. Let us know if you want to join us and contribute!

We are the official UAE chapter of the Bogleheads®, and follow their simple and effective guiding principles for investing in the stock market.

We are also the official UAE chapter of ChooseFI, a podcast that empowers its community to take action towards financial independence.

The team

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Sebastien Aguilar

Founder and President


Tuan Phan

Vice President Abu Dhabi


Steve Cronin

Board Member


Zach Holz

Board Member


Heidi-Jane Smith

Board Member


James Osun-Sanmi

Board Member

Elie Irani.jfif

Elie Irani

Board Member

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Jen Lincoln



Muhammad Muzammil Shaikh

Board Member

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Dorota Lewna

Board Member

Phil Cunningham.jpg

Phil Cunningham

Board Member


Vishal Kapoor

Board Member


About the Bogleheads®

Investing advice inspired by Jack Bogle

Bogleheads®, a term intended to honor Vanguard founder and investor advocate John Bogle, are investing enthusiasts who participate in the Bogleheads® Forum. The forum's members discuss financial news and theory, while also helping less experienced investors develop their portfolios. There are more than 50,000 registered members and the site receives an average of nearly 1,200 posts each day. Some members also participate in national or local chapter get-togethers.
The Bogleheads® community encompasses the forum, the wiki, two investment books (The Bogleheads® Guide to Investing and The Bogleheads® Guide to Retirement Planning), a presence on Facebook and Twitter, The John C. Bogle Center for Financial Literacy, and a Blog.


About ChooseFI

Experiments in Financial Independence

Join a global community of people that are pursuing Financial Independence through Investing, Real Estate and Business creation. We explore the life optimization strategies that are possible when you decide to get off the hamster wheel and take the Road Less Travelled.

In their podcast, Jonathan & Brad explore the world of Financial Independence. They discuss reducing expenses, crushing debt, building passive income streams through online businesses and real estate. How to pay off debt, Crush your grocery bill and travel the world for free. Every episode is packed with content and actionable tips and no topic is too big or small as long as it speeds up the process of reaching financial independence. If Mr Money Mustache, Tim Ferriss & Pat Flynn came together to make a podcast, this is what it would look like.

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The father of index investing

John C. Bogle

John C. (Jack) Bogle, after whom the Bogleheads® are named, is founder of the Vanguard Group and creator of the world's first retail index mutual fund. Mr. Bogle has written several investing books, and since retiring from the Vanguard Group in 2000, he has worked tirelessly as an investor advocate. He is currently president of the Bogle Financial Markets Research Center, whose website contains comprehensive biographical information, as well as a list of books authored and the texts of speeches delivered. His latest books are The Little Book of Common Sense Investing and Enough: True Measures of Money, Business, and Life.

Followers of John Bogle's investment philosophy admire him not just for his eloquence in tirelessly speaking and writing about the importance of fees and advantages of indexing, but in his conscious decision in the creation of The Vanguard Group not to enrich himself at the expense of consumers.
Vanguard is unusual among mutual fund companies since it is owned by the funds themselves. The company says that this structure better orients management towards shareholder interests. Other mutual fund sponsors are expected simultaneously to make a profit for their outside owners and provide the most cost-effective service to funds for their shareholders.

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